The background colours of the flag represent the habitat of animals (water and earth) as well as the sun which sustains life on earth. 

The centre heart represents our love and respect for animals, and our interconnectedness. All life on earth is interconnected. All living things in the ecosystem ultimately depend on all the other things for survival. 

The other symbols in the flag represent the great diversity of the animal kingdom. Depending on your perspective, you might see a paw, birds, dolphins, fish, bugs or even a primates face. The flag represents all animals, and aims to raise their status and standard of welfare and be a global symbol of unity amougst those who love them.

"It is a great testimony to the connectedness of life, that the fates of the largest and the tiniest life should be so closely dependent on each other" - Steven Johnson